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Google Analytics integrations

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Author: Search for this author Waisberg, Daniel
Year: 2015
Publisher: Indianapolis, IN, Wiley
Media group: Ausleihbestand
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Branch: Hauptstelle Locations: MA-20 482 Status: borrowed Reservations: 0 Due date: 1/1/2199 Barcode: 00272701 Floor plans: Floor plan Lending note:

Content

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.
 
Explains proven techniques and best practices for collecting clean and accurate information from the start
Shows you how to import your organization’s marketing and customer data into Google Analytics
Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action
Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
 

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Details

Author: Search for this author Waisberg, Daniel
Statement of Responsibility: Daniel Waisberg
Year: 2015
Publisher: Indianapolis, IN, Wiley
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Classification: Search for this systematic MA-20
Subject type: Search for this subject type Lehrbuch
ISBN: 978-1-119-05306-4
ISBN (2nd): 1-119-05306-4
Description: XXIV, 187 S. : graph. Darst.
Tags: Datenverarbeitung
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Language: Englisch
Footnote: Literaturangaben
Media group: Ausleihbestand