Zweigstelle	Standorte	Status	Vorbestellungen	Frist	Barcode	Lageplan	Ausleihhinweis
Zweigstelle: Dauerleihe	Standorte: FO-10 256	Status: Entliehen	Vorbestellungen: 0	Frist: 14.09.2017	Barcode: 00262587	Lagepläne: Lageplan	Ausleihhinweis:

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

TOC:

1. Turbulent Times for Survey Research.

2. The Tailored Design Method.

 

3. Coverage and Sampling.

 

4. The Basics of Crafting Good Questions.

 

5. Constructing Open and Closed Ended Questions.

 

6. From Questions to a Questionnaire.

 

7. Implementation Procedures.

 

8. When More than One Survey Mode is Needed.

 

9. Longitudinal and Internet Panel Surveys.

 

10. Customer Feedback Surveys and Alternative Delivery Technologies.

 

11. Effects of Sponsorship and the Data Collection Organization.

 

12. Surveying Businesses and Other Establishments.

 

13. Dealing with Uncertainty.

 

References.