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This ground breaking book examines the motivations for why rich people give to charitable causes.

 

Philanthropy is of increasing importance in modern society, yet the motivations and expectations of philanthropists appear little understood, either by those seeking funds or by those hoping that voluntary donations will help to bridge public sector funding gaps. Richer Lives: why rich people give is an in-depth study of why and how the richer members of our society engage in philanthropy. It includes:

- a review of the current philanthropy scene in the UK based on extensive research with over 80 rich donors, as well as a further 30 interviews with people working in the UK philanthropy sector.

- how rich donors view approaches by fundraisers, their own experiences of asking for money, and their opinions on the growing philanthropy advice industry.

- why some rich people do not give and recommendations for charities and policy makers as to what might be done about this.

 

This publication is designed for:

- Fundraisers, especially but not only major donor fundraisers

- CEOs, senior managers, staff and volunteers in non-profit organisations as well as charity trustees

- Professional advisers (e.g. bankers & lawyers, as well as philanthropy experts) working with donors and charities, and relevant umbrella bodies

- Academics including students on courses concerned with the voluntary sector, especially students of philanthropy, fundraising and the third sector as well as general social policy.

- University libraries and resource centres operated by voluntary organisations

- Politicians, policy makers, journalists and other commentators

 

The authors combine five decades of experience working in and around philanthropy and are widely published in this area. Theresa Lloyd researched and wrote the original study of Why Rich People Give, has extensive experience of advising donors and is one of the UK’s leading experts on philanthropy. Dr Beth Breeze is director of the Centre for Philanthropy at the University of Kent, and writes the annual Coutts Million Pound Donor Report series.